How to Wear White

Before I talk about how to wear white, I must talk about the idea of  "You can't wear white before Memorial Day or after Labor Day"? We've all probably heard this rule passed around at one point or another.

Personally, I hate color ‘rules’ when they make no sense, and I saw none in this one. However, I like rules that make sense, like the ones I will suggest below for how to wear white. If you want to look your absolute best, choosing the right shade of white for your season makes great sense. 

So ignore this baseless old-fashioned rule about when you can and can’t wear the color white. The truth is that white can be worn beautifully year-round if you know how to choose the right shade and pair it appropriately with your best palette colors.

^{Pure white or antique ivory white? The right shade of white can make a huge difference}

White, in all its various forms, is a timeless classic color - and yes, it is a color. A few color purists have lectured me over the years that white is not technically a color. For our purposes, it is.

It's crisp, clean, and versatile, pairing well with nearly every color imaginable.

However, not all whites are created equal, so choosing the right shade of white that aligns with your season can make all the difference.

How to wear white for your undertone

Just as there are endless shades of red, green, or blue, there are also countless shades of white. Just check out any modern paint store, and you will find an almost overwhelming number of white paints.

Your best shade of white depends largely on your undertone and your main season. Let's break it down: 

Springs and Autumns

If you're a Spring or an Autumn, pure, stark white could wash you out since it does nothing to harmonize with your warm undertones.

Instead, your best whites will be softer, warmer shades like ivory, or buttercream.

In fact, for Springs, I consider Ivory not just one of their best light neutrals, but actually one of their Power Colors.

Autumns do best with heavier shades of light gold, or pale yellows. These various warm shades of white have just enough warmth to align with your warmer undertone instead of competing with it.

Better yet, pair Ivory or cream-colored tops and dresses pair with other warm tones in your wardrobe.

Autumns can pair ivory with earthy neutrals, spicy oranges, golden yellows, olive greens, or deep rust shades. Spring ivories will always shine paired with yellows and peaches and tan shades.

Summers and Winters

Summers and Winters have cool undertones, and white is considered a cool color. The differing factor is intensity.

Summers have soft, cool undertones in their coloring. Bright, stark white can sometimes overpower your softer contrast.  Instead, choose whites with a slight touch of grey or softness—often referred to as "soft white." These muted whites feel gentler and blend naturally with your cool-based colors.

Soft whites look fantastic with Summer’s delicate blues, gentle pinks, cool lilacs, dusty mauves, and silver greys, providing a soft low-contrast look. 

Of course, Soft White white look horrible on Winters. Some people consider soft white to be a universal color. I like to be more precies, though. Why not take it up a notch and really shine? 

If you're a Winter, you are the lucky season who looks absolutely fabulous in pure, stark white. Your high-contrast coloring can easily handle this bold, crisp neutral. Pure white complements your clear, vibrant complexion and dark or very light hair, enhancing your natural drama and sharpness.

Winters look their best when pairing stark white with other high-contrast colors such as black, navy, royal blue, emerald green, or vibrant reds. 

Don't forget Texture and Sheen

TIP:  Aside from the color itself, what is also important is the texture and finish of an item.

For example, Springs often glow in light, airy fabrics with a delicate sheen, while Summer types suit more matte and soft-flowing textures. Autumns thrive in rich, textured fabrics, and Winters can pull off bold, shiny or even glossy finishes.

Is White boring or draining?

Despite its versatility, white can sometimes feel draining or overwhelming, particularly when worn alone near the face.

White and ivory are what we call "light neutrals." On their own, light neutrals may lack the depth and color needed to brighten some complexions. If you find white washes you out, don't worry. Simply adjust how you wear it.

If your coloring is soft, warm, or muted, consider adding accessories like scarves or necklaces in your best colors near your face. This extra pop of color can counteract any potential draining effect of white.

If you have stronger coloring, like this Winter above, you might actually find white alone somewhat flat. Pairing white with a darker or brighter color, or with a bold print,  increases contrast, mirroring your natural color harmony and making the white look vibrant rather than stark.

So, let's bust that "no white after Labor Day" myth once and for all. Fashion rules are always evolving, and this one has long since been debunked. White jeans, cozy cream sweaters, chic winter whites - or silky white camisoles, white cotton sundress - these are all fabulous, stylish, and season-appropriate choices any time.

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